'Treasure Coast' of Florida
The TREASURE COAST is located on the state's Atlantic coast, south of Florida's SPACE COAST, comprising Indian River, St. Lucie, and Martin, and in some definitions, Palm Beach counties. While Palm Beach county is part of the Miami–Fort Lauderdale–Pompano Beach, FL Metropolitan Statistical Area it is increasingly evident that Palm Beach residents' desire is to separate themselves from Miami and the GOLD COAST region. Lamme and Oldakowski found that the TREASURE COAST comprises the area from Palm Beach County north to the SPACE COAST (including Palm Beach, Martin, St. Lucie, and Indian River counties). The landlocked Okeechobee County is sometimes also considered a part of the TREASURE COAST. The principle cities of the TREASURE COAST include Port St. Lucie, Sebastian, Fort Pierce, Vero Beach, Stuart, Hobe Sound and the city of Okeechobee.
TREASURE COAST was coined by John J. Schumann Jr. and Harry J. Schultz of the Vero Beach Press Journal newspaper shortly after salvagers began recovering Spanish treasure off the coast in 1961. The discovery of treasure from the 1715 Treasure Fleet, lost in a hurricane near the Sebastian Inlet, was of major local importance and brought international attention to the area. Press Journal publisher Shumann and editor Schultz noted that there was no name for their area, which was between the well known GOLD COAST (to the south) and the SPACE COAST (to the north). They started referring to their region as the "Treasure Coast" in the newspaper, and this use spread to the community. Though some local businesses were using the term as early as 1966, it spread fairly slowly.
A 1982 survey of Florida's vernacular regions by geographers Ary J. Lamme and Raymond K. Oldakowski did not include the TREASURE COAST. The survey showed that the entire area from Dade County (now Miami-Dade) north to Martin County was considered the GOLD COAST at that time. However, a 2007 survey by the same authors found that by then the GOLD COAST was restricted primarily to Miami-Dade and Broward counties, while the TREASURE COAST region had emerged describing the area from Palm Beach County northward.
The area has long been inhabited, but a popular identity for the area did not emerge until the area saw its population boom in the 20th century. The TREASURE COAST offers visitors and residents a quality lifestyle offerring an unspoiled natural Florida environment that creates the quality of life that many vacationers only dream of. Visitors will discover that this area is a great place to vacation enjoying friendly smiling faces, and a small town atmosphere. The TREASURE COAST offers world class golfing and many golfers claim that this area, home of the PGA, offers the best selection of golf courses anywhere.
From the Atlantic to the Intercoastal Waterway, water sports, boating, diving and fun-filled beach activities thrive in an amazing climate year-round. When it comes to fishing, some claim the TREASURE COAST is the Sailfish Capital of the World and also boasts the world famous Sebastian Inlet which is an East Coast surfing hotspot. Pristine beaches, culture and a wealth of history make the TREASURE COAST an exciting and ever so popular Florida destination, with other popular attractions and vacation destinations nearby.
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